Our Creative Process

We take baby steps towards creating every new story, so when we get to the big picture there’s no big surprise, just happy clients.

Stage 1: Creative Vision

01 The briefing

During the initial stage, we begin by asking you some questions about what you want the video to do for you and the problem you are trying to solve. Then we’ll suggest ways this can best be achieved through video. The goal of this session is to get an accurate understanding of your needs.

02 Script

The script is the backbone of a great video and is critical to its success. A good script will be easy to read and quick to understand. It will quickly encapsulate your core value and captivate your audience.

03 Style frames

These are the key frames that will show you how the animation will look and form the visual representation of your story. We take time to get every detail just right including the colours, fonts, illustrations, and characters.

04 Concept storyboard

The storyboard is the most critical part of the process and the most creative because it forms a visual guide for your video. Here you start to see how words and imagery combine to bring the script to life, how the visuals line up with the voiceover, and you’ll get a clear picture of how your story will be told.


Stage 2: Story Development

04 Storyboard design & illustration

We don’t just slap together “off the shelf” elements for any of our clients. The designs here will be used in the final animation so we’ll work with you to make sure everything is perfect before going into animation production.

05 Voiceover

A good voice over will make or break a video. The voice will represent your company so it needs to reflect your brand’s values and express the character of the story we are telling in the video. You don’t just want your video to sound like everyone else’s. Voiceover talent is carefully auditioned to fit the script and concept of your video.


Stage 3: Animation Production

06 Animation

This is where the magic happens by stitching together all of the elements that we have created in the previous stages. To bring the ideas to life we use the best animator for your project from 2d character animators to 3d motion designers.

There’s no one-size-fits-all software solution. The animation is the life of the video and it takes a long time to get it right. That’s why we take baby steps throughout the development stages to make sure we are ready to commit to the animation process.

07 Sound design

Depending on the project we will either match your video with a soundtrack that emphasis the movement and compliments the voiceover—or we can have a custom soundtrack composed that works in harmony with the voiceover and compliments your videos design style.

Wondering if we're the right partner?

Set up a call with our creative director to discuss your video requirements, and learn from an industry expert.